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• Digital marketing landscape
• Digital marketing overview
• Campaign goals
• Key digital marketing channels
• Developing a digital marketing plan
• Traditional vs digital marketing
• Introduction to search engines
• What is crawling
• What is indexing
• Google vs other search engines
• Search results anatomy
• Seo vs paid ads
• White hat, black hat & grey hat seo
• Keyword research & analysis
• Researching potential keywords
• Google keyword planner tool
• Identifying other keywords from
Google autosuggestion
• Finalizing your money keywords
• On-page optimization
• Html basics
• Important html tags
• Title, meta desc, h1
• Keyword density
• Keyword prominense
• Content optimization
• Content length
• Content freshness
• Content uniqueness
• Content quality
• Image optimization
• Url structure
• Url length
• Page speed analysis
• 301 redirect
• Robots.txt
• Sitemaps.xml
• Internal linking
• Schema.org
• Important schemas to be implemented
• Google page rank
• Measuring indicators like da and pa
• Adding moz bar chrome extension
• Why backlinks are important?
• Backlinking techniques
• Social bookmarking
• Forum participation
• Web 2.0
• Article directories
• Blog comments
• Classifieds
• Directory submission
• Press release
• Search engine submission
• Infographics
• Video submission
• Answering sites
• Guest posting
• Social media sites
• Industry roundup
• Business listing sites
• Audio sharing sites
• Podcast sharing
• Design galleries
• Advanced link building
• Dofollow links and nofollow links
• Referal links
• Link exchange
• Link wheel
• Link pyramid
• Link juice
• Google algorithm updates
• Caffeine algorithm
• Panda algorithm
• Penguin algorithm
• Emd algorithm
• Page layout algorithm
• Mobile friendly algorithm
• Core algorithm
• Other latest algorithms
• Introduction to blogs
• Creating blogs
• Attracting visitors
• Identifying the topics to post
• Periodic posting
• Creating original content
• Content marketing strategy
• Develop content marketing plan
• Deriving specific audience
• Competitor analysis tools - ahrefs,
Semrush, seoprofiler etc.
• Deep diving in ahrefs or any
Equivalent
• Tool
• Competitor links
• Competitor traffic analysis
• Detailed on-page seo audit
• Page speed audit
• Content duplication
• Console errors & warnings
• Google penalty check
• Keyword research tools
• Rank tracker tools
• Website audit tools
• On-page optimization tools
• Competitor analysis tools
• Backlink research tools
• Content creation tools
• Creating google listing
• Optimizing the local listing
• Creating citations
• Reviews
• Periodic posting of updates & its
Importance
• Handling negative reviews
• Organic performance
• Key performance metrics
• Clicks, impressions, ctr
• Top search queries
• Top pages
• Usage of various filters
• Structured data
• Url inspection
• Coverage issue
• Sitemaps
• Mobile usabilty
• Faqs, logos & breadcrumbs
• Manual action
• Security issues
• Links
• Legacy tools & report
• Google analytics setup
• Realtime user analysis
• Location
• Traffic source
• Content
• Audience
• Active user
• Lifetime value
• Cohort analysis
• User explorer
• Choose keywords
• Create campaign
• Images ads
• Video ads
• Animated ads
• Text ads
• Re-marketing
• Youtube marketing
• Creating a ppc campaign
• Quality score & ad rank
• Ad groups & keywords
• Creating text ads
• Ppc budgeting
• Bid management
• Negative keywords
• Optimizing ppc campaign
• Extension setup
• Measuring key metrics
• Contextual targeting
• Placement targeting
• Interest targeting
• Topics targeting
• Standard remarketing
• Dynamic remarketing
• Remarketing lists for search ads
• Video remarketing
• Email remarketing
• Video optimization introduction
• Video platforms
• Creator studio
• Youtube channel
• Creating videos
• Playlist
• Advanced video optimization
• Techniques
• Youtube analytics
• Best practices
• Differences between web & Mobile marketing world
• Mobile websites & responsive websites
• Mobile apps creation process: native and hybrid apps overview
• App store optimization
• Paid ads targeting mobile
• Sms marketing
• Installing whatapp business configuring
• Auto messages
• Identifying vendors
• Transactional vs promotional sms
• Database
• Creating channel
• Find video keywords
• Optimizing video title
• Optimizing tags
• Creative catchy thumbnail
• Description hashtags
• Subscribe link optimization
• Youtube monetization
• Creating social media profile and
Pages in fb, twitter, instagram,
Linkedin
• Optimizing post with hashtags
• Group participation
• Event creation
• Insight reports
• Designing tools like canva
• Facebook page optimization
• Facebook business manager creation
• Campaign creation - video, lead
• Generation, event promotion
• Page likes ad, post reach
• Increasing, App store, etc.
• Audience setup
• Creative ads posting (image, video,Carousal, album)
• Budget & bidding strategy
• Optimizing instagram business
• Profile
• Creating instagram content
• Strategy
• Instagram influencer marketing
• Instagram paid marketing in
• Feeds and stories.
• Budget & bidding strategy
• Optimizing linkedin company page
• Linkedin ads - inmail, search, image
• Job posting and retargeting ads
• Budget & bidding strategy`
• Twitter marketing for brand
• Reach
• Instream video ads
• Twitter followers
• App installation
• Retargeting audience
• Budget & bidding strategy
• How email marketing works?
• Email marketing types.
• Opt-in email marketing
• Email marketing account setup
• Web form and list setup
• Broadcast email creation
• Auto responders setup
• Optimizing to increase inbox
• Percentage
• Selecting top email marketing
• Tool like mailchimp
• Google adwords certification
• Google analytics certification
• Hubspot certification
• Facebook ad certification
• Youtube certification